課程資訊
課程名稱
資訊管理
Information Management 
開課學期
112-1 
授課對象
管理學院  商學研究所  
授課教師
陳鴻基 
課號
MBA7009 
課程識別碼
741 M2300 
班次
 
學分
3.0 
全/半年
半年 
必/選修
選修 
上課時間
星期一2,3,4(9:10~12:10) 
上課地點
管一405 
備註
限學士班四年級
總人數上限:40人 
 
課程簡介影片
 
核心能力關聯
核心能力與課程規劃關聯圖
課程大綱
為確保您我的權利,請尊重智慧財產權及不得非法影印
課程概述

This course is based on the fundamental premise that the major role of information technology is to provide organization with strategic advantage by facilitating problem solving, increasing productivity and quality, increasing speed, improving customer service, and enabling communication and collaboration. As so, managing information resources, new technology, and communication networks is becoming a or even the-critical success factor in the operations of many organizations, private and public, and will be essential to the survival of organization in the future. The rapidly increased use of the Web, the Internet, intranet, extranet, e-business and e-commerce, and mobile computing changes the manner in which business is done in almost all organizations. We emphasize the innovative uses of information technology throughout the enterprise.  

課程目標
cultivate students on the development of digital technologies
cultivate students to learn the deployment of digital technologies
cultivate students to learn the business value creation of digital technologies 
課程要求
 
預期每週課後學習時數
3 hours 
Office Hours
每週一 12:10~13:00 
指定閱讀
Cases
1. Accenture的策略性IT轉型
2. Spotify: 線上音樂服務公司
3. 柏泰(BossardAG)
4. IDEO product development

Short articles
1. 資訊科技無足輕重
2. 將資訊科技導入正途
3. 開放式原始碼: 自救或自毀?
4. CIO 困境
5. 商業模式新思維
6. 物超所值的醫療創新
7. 研發擴編 外包研發
8. 擴充電子商務, 如何才能衝高業績?
9. 銀行新科技傷士氣
10. 飯店訂價策略, 重數據? 重經驗?
 
參考書目
 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
Individual homework 
15% 
individual 
2. 
Case write-up report  
15% 
group  
3. 
Case presentation  
15% 
group 
4. 
Short article team presentation  
20% 
group 
5. 
Final project report (team)  
10% 
group 
6. 
Final project presentation (team)  
10% 
group 
7. 
Class participation  
15% 
individual 
 
針對學生困難提供學生調整方式
 
上課形式
以錄音輔助
作業繳交方式
延長作業繳交期限
考試形式
書面(口頭)報告取代考試
其他
課程進度
週次
日期
單元主題
第1週
9/4  Business Information Systems: Concept and management (Chapter 1)
- IT, Organization and Business Management
- Concept Framework of IS
- The Effects of IT on Business Environment  
第2週
9/11  Global E-Business and Collaboration (Chapter 2)
- Functional Applications and Transaction Processing
- Functional information systems
- Integrating functional IS
Short article:資訊科技無足輕重 
第3週
9/18  Design thinking and service innovation
Case:IDEO Product Development  
第4週
9/25   Achieving Competitive Advantage with Information Systems (Chapter 3)
- Value creation, Business Model and Network
- Strategic planning and competitive models, Porter’s model
Short article: 將資訊科技導入正途
 
第5週
10/2   Short article:商業模式新思維
Short article: 銀行新科技傷士氣
 
第6週
10/9   放假日 
第7週
10/16   CASE: Accenture的策略性IT轉型
- Case Presentation
- Cases discussion
- Case Wrap-up and Review
 
第8週
10/23   E-commerce and E-business (Chapter 10)
- e-Commerce, e-Business
- Digital market and digital product and service
- Global interorganizational systems
Short article: 擴充電子商務,如何才能衝高業績?
 
第9週
10/30  Managing Data: Database and Information management (Chapter 6)
- File management ,Database management
- Managing data resources
- Data warehousing and mining
Short article: CIO 困境 
第10週
11/6   Case: Spotify 線上音樂服務公司
- Case presentation
- Case discussion
- Case Wrap-up and Review 
第11週
11/13   Short article: 開放式原始碼: 自救或自毀?
Short article: 物超所值的醫療創新
 
第12週
11/20   Understanding Enterprise System: ERP, SCM and CRM (Chapter 9)
- Enterprise Resources Planning
- SCM, CRM
- Product life cycle management
Short article: 研發擴編 外包研發 
第13週
11/27   Case: 柏泰(BossardAG)
- Case presentation
- Case discussion
- Case Wrap-up and Review 
第14週
12/4   Improving Decision Making and Managing Knowledge (Chapter 11)
- Decision Making and IS, Business Intelligence
- Working smarter not harder, Learning from data
- Knowledge creation and KM framework
Short articles: 飯店訂價策略, 重數據? 重經驗? 
第15週
12/11   Final Project Presentation I 
第16週
12/18   Final Project Presentation II